Art Success Stories
In the Fall of 2020, I accepted my first full-time position at Bespoke Real Estate/Bespoke Luxury Marketing as a multimedia designer. Based in the Hamptons area of Long Island, I will be working with the team to create social media content and magazine layout options for our company as well as our marketing clients. Working with Adobe After Effects, Premiere, Illustrator, and Photoshop all skills are needed to complete daily tasks.
The BFA in Graphics Program and faculty in the Visual Art & Design Department at Caldwell provided me with the vital knowledge of how graphic design is applied in the business world. Every class within this program, beginning with the fundamentals of design and ending with a for-credit Internship* , taught me how to become successful in this competitive field. Most importantly, the supportive nature of each faculty member helped me develop greater confidence in myself and my unique style.
Thank you all so much for all your help in the past few years!
* Verasoni Worldwide in Fairfield NJ. Here I learned the basics of video/audio editing in Adobe Premiere, logo design, and creating social media posts for various companies.
CHRISTINA CAMPOS ‘18
The name of the company where you are working working?
I will working at Cerami Worldwide Communications.
Current title and any past titles or positions you have had there?
Current Position as of October: Graphic/Interactive Designer
Previous Experiences: Social Media Content Manager (Freelance)
Graphic Design Intern (via Caldwell University)
A few of the interesting assignments or tasks you have been given? New programs used and/or techniques?
Programs: Photoshop, Bridge, Illustrator, InDesign, Photography – DSLR, Google Analytics
Social Media:Google posts, Facebook, Twitter, Instagram, LinkedIn,Course Work for Prospective experience and interactions:Google Analytics (free certification), After Effects, Search Engine Optimization, and HTML & CSS
- Social Media imagery (posts, content, cover photos, photography, designs, profile images, branding)
- Trade Show materials (booths, flyers, posters, ads)
- Publication (book)
- Branded Content Series on Social Media
- Research and Reports
- Analytics and SEO
- Client interactions and meeting
- Photo retouching
- Logo design
- Company/Group Meeting for collaboration
What events lead to working for the company? Internship? Word of mouth? Advertisement listed (where)? Did this lead to employment in the company?
Thanks to Professor Kendal Baker (who was also my advisor at the time), he connected me with Cerami Worldwide Communications when I was seeking a reliable, Internship for credit. Two months following the end of my internship with Cerami, I was asked to come back one day a week as a Freelance Social Media Content Manager (creating Graphics and Images for the company and client accounts, posts, research articles, etc.). Approximately one year later I was offer a full time position as a Graphic/Interactive Designer for the company, with full benefits.
How did your experience in Caldwell’s foundation/art core/graphics programs contribute, if it did, to your employment? What skills, knowledge or understanding learned at CU has been useful in getting through the ‘door’ or for advancing your career?
The wide array of skills that were developed under Caldwell’s Graphic Program has been a prominent and key component in obtaining a job. The exposure to Photography levels 1 and 2, Web Design 1, and even the video art class from one of my core requirements have expanded my knowledge beyond the scope of Graphic Design, making my varied knowledge desirable to employers.
What do you know now that you wish you knew as a younger student about the Graphics program at CU?
While Caldwell’s Art Department provided me with a very solid foundation and a wide scope of knowledge, I do wish that I had more exposure to Social Media and its relation to Graphic Design. Many of the groups that I have freelanced and volunteered with have primarily looked at my age as a “millennial” and immediately redirecting their interest in my skill set to Content Generation for Social Media Domains. While I consider my knowledge of Social Media to be self-taught through experience, I was able to offer an edge of creating compelling content and images with the use of photography and Adobe Creative Suite.
In addition, I wish I had known that in effort to graduate with both a BFA and a minor, the student would ideally complete approximately 18 credits a semester, (had they chose to complete the degree in four years). While I did graduate with a BFA in graphic Design, having known this information in advanced, I would have added a minor (in marketing) to my degree in the process.
Are there any tips you think would be helpful to students completing their coursework that would perhaps be useful or encouraging?
I was a student who came out of a small private school, which had a very small art department. I arrived at Caldwell never having known anything about Photoshop, Illustrator and the rest of the Creative Suite. My only knowledge and mentality was “I’m paying a school to teach me, they will just have to start from scratch”. That is exactly what Caldwell did. Everything I learned on the computer was thanks to Caldwell’s Art Department. Never Get Discouraged! My first graphic design class of my career I sat in from of the computer for 8 hours straight trying to understand Photoshop, because I couldn’t grasp the concept that there were three tool bars (haha). I remember Professor Sandecki walking into the classroom saying, “You are still here? You need to go take a break and get some food.” It wasn’t until the end of the semester that the light bulb finally went off for me, that I understood the program.
Natashia Collins ‘15 M.A. / Counseling- Art Therapy
University Art Therapy Program and faculty who I now call my colleagues and friends:
I can’t imagine life without the Art Therapy Program at Caldwell University. Through the instruction, guidance, and mentoring of the faculty, I’ve made tremendous educational, professional and personal growth. I was hired in the mental health field prior to graduation, and I’ve consistently worked in a clinical role since that time. On a few occasions, I’ve even had to turn down work opportunities! Due to the versatility of the program, I’ve been fortunate enough to choose a position/setting/population that best fits my lifestyle and interests. I’m forever thankful to the Caldwell.
Stephanie Forgacz ’09
I originally went to Caldwell University because of it’s intimate Art Department. I began as an Art Therapy major and have recently graduated as an Art & Education double major. All of the other art schools and college art departments that I had visited prior to choosing Caldwell gave me the same uneasy vibe, which I wasn’t quite able to pinpoint. The welcoming and relaxed feeling that I got from Caldwell’s Art Department, even from the beginning, was the opposite of what I think was a more competitive and pretentious ‘feel’ that I got from many other schools. Art classes at Caldwell were informal while still being informative and I never felt pressured to perform artistically in front of other ‘better’ artists. Not knowing every iota of the ‘art world’ wasn’t an issue here either. I was able to learn techniques while receiving valuable critique and not feeling intimidated. Throughout my experience, professors were helpful and offered insight into my ideas and gave non-biased feedback.
Overall, the education I received in at Caldwell’s Art department was an experience that combined teachings of rich studio methods, historical and modern ideas, and current trends in contemporary art. The small environment made me feel comfortable and at ease with myself as an artist, allowing me to blossom as well as explore. I’m happy to say that while I didn’t choose a more well-known or highly esteemed art school, I did have a comparable experience in a much an warmer and more personal atmosphere!