Esports Management

Caldwell University is offering a new Bachelor of Science degree in eSports Management to prepare students for careers in the popular electronic sports gaming industry with opportunities for employment in finance, marketing, event planning, operations and entertainment.
The program is one of the first of its kind in the nation and is being offered within Caldwellâs School of Business and Computer Science. âThis is an exciting undergraduate program that will focus on the world of eSports from the business and sport side of the industry,â said Professor Virginia Rich, associate dean of the School of Business. Courses will concentrate on digital marketing, esports management, entrepreneurial studies, event planning, operations, ethics, and the sociological impact of esports. âThis growing industry is in need of professionals with business acumen and we are happy that we will be able to provide students with an academic background focused on the esports marketplace,â said Rich.
Newzoo, a global provider of games and global analytics, estimates that the global eSports economy will reach $900 million in 2019, representing a 38% growth from 2018, with audience growth reaching 180 million in 2019.
The degree program is based in a Business School that is accredited by the Accreditation Council for Business Schools and Programs, ensuring rigorous academic curriculum and strong skills-based outcomes.
In fall 2019, Caldwell University is launched its first esports team. In the spring 2019 semester, the university began offering an elective in esports within the Business Schoolâs Sport Management major.
For information on the program, contact the Caldwell University Admissions Office at 973-618-3500 or admissions@caldwell.edu. Prospective students can apply to the program at www.caldwell.edu/applynow.
The School of Business and Computer Science provides comprehensive offerings for students seeking either general or specialized degrees in the fields of business and technology. The School of Business and Computer Science offers the following degree programs:
- Business Administration
- Accounting
- Esports Management
- Financial Economics
- Healthcare Administration
- Marketing
- Sport Management
- Computer Science
- Computer Information Systems (Business Systems)
- Computer Information Systems (Information Technology)
Our increasingly-popular five-year tracks (BS/MBA and BS/MS Accounting) are rigorous programs for motivated students seeking to advance their business skills on an expedited basis.
Faculty emphasis extends beyond academics to fostering students’ business interpersonal skills and practical experiences through internships and international travel study trips. Business programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP) as noted; all other programs are aligned with applicable accreditation standards and will pursue full accreditation when eligible.
Students in the esports management program will evaluate the theoretical knowledge of esports as a business and apply strategic initiatives and best practices with respect to industry trends, sociological and psychological impacts of esports, ethics, marketing and branding, and event planning. In addition to the outcomes achieved in the Business Administration program, the esports management program will be assessed at multiple levels to evaluate both program level objectives and student learning outcomes. Outcomes will be assessed using both formative and summative assessments, through systematic analysis of coursework, course evaluations, student opinion reports, student surveys, alumni surveys, internship reports, internship employer evaluations, advisory board surveys, and the results of the capstone experience. The capstone course, “Esports Event Planning and Management,” integrates the competencies developed in the business foundational courses
STUDENTS WHO MAJOR IN ESPORTS MANAGEMENT MUST COMPLETE:
Short Title : Contemporary Business
Course Code : BU 105
Course Description : Surveys the various fields of business. The student will be introduced to the different forms of business ownership, managerial skills, marketing principles, accounting, financial analysis, computer terminology, money and banking, business law and international trade.
- Credit : 3
Short Title : Business Comm
Course Code : BU 110
Course Description :
Emphasizes models of management-oriented modern business communications in the digital age: letters, reports, memoranda, emails, blogs and digital résumés. Develops oral communication skills: interviews, presentations, listening techniques. Includes use of computer lab and relevant presentation, writing and report generating technologies.
Prerequisites :
CS 115 or waiver, CS115, CS115X
- Credit : 3
Short Title : Principles of Economics I
Course Code : BU 205
Course Description :
This course introduces students to the fundamentals of microeconomic theory. It deals with the behavior of individual economic units that are small relative to the national economy. The course explains how consumers, workers, investors, owners of land, and business firms make their decisions, and how they interact to form larger units of markets and industries. A thorough survey of market failure and government failure also will be covered.
Prerequisites :
MA 112 or other equivalent math core with grade of B- or higher
- Credit : 3
Short Title : Introduction to International Business
Course Code : BU 208
Course Description :
Analyzes the economic, cultural, political, and legal context in which International Business is conducted. It reviews the major factors linked to the development of International Business. The course considers globalization, the economic and political aspects of trade, how countries differ, the global monetary system and foreign exchange.
Prerequisites :
BU105
- Credit : 3
Short Title : Principles of Economics II
Course Code : BU 210
Course Description :
This course introduces students to the fundamentals of macroeconomic theory. It deals with aggregate economic quantities, such as the level and growth rate of national output, interest rates, unemployment, and inflation. The course explains how the aggregate markets for goods and services, for labor, and for corporate stocks and bonds are formed, what the trade-off is between inflation and unemployment, and how the government develops and implements its monetary and fiscal policies.
Prerequisites :
BU205
- Credit : 3
Course Code : BU 211
Course Description :
This course introduces fundamental principles in financial accounting. It provides a basic understanding of accounting theory, practices, and procedures through the accounting cycle as well as recording transactions in journals and ledgers. The course introduces the basic financial statements of balance sheet, income statement, and statement of owner's equity, explaining their purpose and composition.
Prerequisites :
MA131, MA140, MA220, MA106, MA130, MA221, MA112 or other equivalent math core with grade of B- or higher.
- Credit : 3
Short Title : Accounting II
Course Code : BU 212
Course Description :
This course covers the measurement and reporting of claims by creditors and equity investors; explains business structures of partnerships and corporations; and covers topics such as income taxes and financial analysis. The course introduces the statement of cash flows, its purpose and composition.
Prerequisites :
BU211
- Credit : 3
Short Title : Business Spreadsheet Applications
Course Code : CS 219
Course Description :
This course emphasizes analysis and solutions to contemporary business problems through the use of the current version of Microsoft Excel. Students are introduced to business decision modeling processes to strengthen logical reasoning and analytical skills. Microsoft Excel is used as the basis for managerial decision support through analysis of contemporary business case problems. Students apply the appropriate functions and features of Microsoft Excel to solve business cases. The course also emphasizes oral presentation and written reports on business processes used in case solutions to further strengthen students’ communication skills.
Prerequisites :
CS115, CS115X, MA207, MA112
- Credit : 3
Short Title : Marketing
Course Code : BU 221
Course Description :
Marketing is an organizational philosophy and a set of guiding principles for interfacing with customers, competitors, collaborators, and the environment. The class will cover the fundamental theories and concepts of marketing as well as real life applications including digital and social media strategies. Students will create a marketing plan for a real business at the end of the course.
Prerequisites :
CS115
- Credit : 3
Course Code : BU 252
Course Description :
This course introduces the basic fundamentals and components of the current esports industry. Students will engage in a combination of academic reading, analyzing case studies, OER content, preparing the weekly assigned readings and exercises, participating in class discussions, and creating an esports management plan as a final project. We will study and analyze the overall esports business landscape on and off college campuses. Students will learn from the experiential projects focusing on the real-world events in the esports industry. The management topics we will study include: business administration, finance, marketing, sports law, communications, and event planning.
- Credit : 3
Short Title : Fundamentals of Management Information Systems
Course Code : CS 285
Course Description :
The course will teach students about the use of computers and business data networks to solve management and corporate problems. The course examines the components and concepts of management information systems in managing information in business environments. The evolution and future direction of current corporate and institutional computing environments will be analyzed. The impact of emerging e-commerce marketplaces on corporate strategies and infrastructure will also be examined. The ways in which businesses develop or procure information technology resources and systems will be discussed. Case studies will be used for illustrate key concepts in systems development, implementation and management. In addition, students will learn how businesses manage and protect critical information and data.
Prerequisites :
CS219
- Credit : 3
Short Title : Introduction to Statistics
Course Code : BU 305
Course Description :
Studies the collection, classification, presentation, and analysis of statistical data with an emphasis on business applications.
Prerequisites :
MA 112 and CS 219 or equivalents.
- Credit : 3
Course Code : BU 307
Course Description :
This undergraduate course will present principles of sociological study along with a broad overview of the sociological impact of the esports industry. The course provides an overview of the esports world and incorporates analytical skills for applying theoretical perspectives to deepen awareness and understanding of social processes linking sports to the larger social world. The course provides a variety of topics, including race, class, gender, media, politics, deviance, and globalization. Students will engage in a combination of academic reading, OER content, preparing the weekly assigned readings and exercises, participating in class discussions, to understand esports and society.
- Credit : 3
Short Title : Finance
Course Code : BU 337
Course Description :
Introduces the techniques employed by firms in raising and allocating funds. Describes analytical tools used by financial managers.
Prerequisites :
BU305, BU210, BU212, MA311, MA207
- Credit : 3
Short Title : Legal Environment of Business I
Course Code : BU 350
Course Description :
This course examines the legal environment of business including legal liability and ethical issues in the context of the business and economic environments and in e-commerce applications. The course provides an overview of the American legal system and the legal rights, duties, and obligations of the individual, with emphasis on contract law.
- Credit : 3
Short Title : Ethical Business Strategy
Course Code : BU 420
Course Description :
Applies analytical techniques and managerial concepts to operations of large-scale business. Within that context, it will highlight ethical business practices and ethical sensitivity in the decision-making process.
Prerequisites :
Senior status with at least 105 credits and BU 337, BU537
- Credit : 3
Major Elective (Select one of the following courses):
Course Code : BU 251
Course Description :
This course introduces the student to the profession of sport management. Sport as a business is a significant part of the global entertainment industry and this survey course concentrates on various aspects of the field of sport management. Elements to be covered include the principles of sport business and entertainment management in professional, amateur, high school and collegiate settings. Students will be introduced to topics such as careers in the field, the evolution of the discipline and aspects of marketing, law, finance and economics which pertain to sport business. Event and facility operations as well as the ethical challenges in sport management will be reviewed.
- Credit : 3
Course Code : PS 311
Course Description :
This course centers on the psychology of sport participation and performance. The course will focus on the major theories and concepts within sport psychology as well as the practical application to sport and health industries.
- Credit : 3
Course Code : PS 330
Course Description :
Examines the physical, psychological and social aspects of drug dependence and of other addictive behaviors such as eating disorders and gambling. The course also discusses family dynamics, dual disorders, treatment and prevention, and relapse and recovery issues.
- Credit : 3
Short Title : Public Relation
Course Code : BU 347
Course Description :
Surveys the entire field of public relations:objectives, strategy, communication techniques, media selection, message content, implementation, budget, follow-up and evaluation.
Prerequisites :
BU221
- Credit : 3
Course Code : SO 360
Course Description :
Examines the structure and organization of sport as an American institution and as a microcosm of the larger society
- Credit : 3
Short Title : Digital Mktg
Course Code : BU 427
Course Description :
Introduction to digital strategy as used by multiple aspects of an organization's marketing operations including new product design, advertising, marketing and sales, creation of word-of-mouth and customer service. Examination of the evultion of traditional marketing (4ps: Product, Price,Place and Promotion) to the 5th P-Participation. Topics include best practices related to the business use of social media, ethical issues, legal obligations, intellectual property, and analytic tools such as Digitial Attribution, Social Listening, Big Data, and the Social -Graph. The class will provide hands on experiences through cases, projects and guest lectures by industry experts.
Prerequisites :
BU221
- Credit : 3
Short Title : En Bus Plan
Course Code : BU 460
Course Description :
This course examines entrepreneurship as a process, the entrepreneurial mindset and environments. The nature of emergent businesses and how they get started is examined. Students consider rapidly growing companies, including planning requirements and strategies to grow a small business. Small business marketing and process management techniques are addressed. Students discuss and practice entrepreneurial skills, developing a business plan to launch and operate a start-up business. Previously named: Entrepreneurship & Small Business Management, Spring 2019 and earlier.
Prerequisites :
BU260, BU212, CS219
- Credit : 3
Course Code : BU 487
Course Description :
Integrates classroom study with a specific, planned period of supervised learning through paid or unpaid work experience related to the student’s career goals. School of Business and Computer Science Approval.
- Credit : 2
Note
NOTE: Accounting majors are strongly encouraged to participate in an internship (BU 487).
Your degree includes credits from Liberal Arts and Sciences Core, Major, and Electives.
A Catholic Liberal Arts Education
At the core of a Caldwell education is our liberal arts curriculum, designed to guide students to critical thinking skills, appreciate diverse cultures, and acquire a moral and civic awareness.
Students develop the whole self as they absorb learning through our liberal arts core: the humanities; the physical and biological sciences, and mathematics; and the social sciences.