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B.S. in E-Sports Management

Caldwell University is offering a new Bachelor of Science degree in eSports Management to prepare students for careers in the popular electronic sports gaming industry with opportunities for employment in finance, marketing, event planning, operations and  entertainment.

The program is one of the first of its kind in the nation and is being offered within Caldwell’s School of Business and Computer Science.  “This is an exciting undergraduate program that will focus on the world of eSports from the business and sport side of the industry,” said Professor Virginia Rich, associate dean of the School of Business.  Courses will concentrate on digital marketing, esports management, entrepreneurial studies, event planning, operations, ethics, and the sociological impact of esports.  “This growing industry is in need of professionals with business acumen and we are happy that we will be able to provide students with an academic background focused on the esports marketplace,” said Rich.

Newzoo, a global provider of games and global analytics, estimates that the global eSports economy will reach $900 million in 2019, representing a 38% growth from 2018, with audience growth reaching 180 million in 2019.

The degree program is based in a Business School that is accredited by the Accreditation Council for Business Schools and Programs, ensuring rigorous academic curriculum and strong skills-based outcomes.

In fall 2019 Caldwell University is launching its first esports team.  In the spring 2019 semester, the university began offering an elective in esports within the Business School’s Sport Management major.

For information on the program, contact the Caldwell University Admissions Office at 973-618-3500 or admissions@caldwell.edu. Prospective students can apply to the program at www.caldwell.edu/applynow.

Major Requirement Statement of Outcomes Assessment

Requirements for a B.S. in Sport Management
DEGREE: Bachelor of Science

Liberal Arts and Sciences Core         49 credits
Major in E-Sport Management         63 credits
Open Electives         8 credits
Total      120  credits

STUDENTS WHO MAJOR IN SPORT MANAGEMENT MUST COMPLETE:
BU 105 Contemporary Business (3)
BU 110 Business Communications (3)
BU 205 Principles of Economics 1 (3)*
BU 208 Intro to International Business (3)
BU 210 Principles of Economics II (3)
BU 211 Accounting I (3)
BU 212 Accounting II (3)
CS 219 Business Spreadsheet Applications (3)
BU 221 Marketing (3)
BU 260 Principles of Management (3)
BU 252 Intro to eSports Management (3)
CS 285 Fundamentals of MIS (3)
BU 305 Introduction to Statistics
or
MA 207 Intro to Statistics (3)
BU 3xx(1) eSport Ethics (3)
BU 3xx(2) Sociological Impact of eSports
BU 337 Principles of Finance (3)
BU 350 Legal Environment of Business I (3)
BU 420 Ethical Business Strategy (General Business Capstone) (3)
BU 4xx eSports Marketing and Branding(3)
BU 4xx eSports Event Planning & Management (Capstone) (3)

MAJOR ELECTIVE (SELECT ONE OF THE FOLLOWING THREE CREDIT COURSES)

BU 251 Intro to Sport Management
BU 347 Public Relations
BU 427 Digital Marketing
BU 460 Entrepreneurship & Small Business Management
BU 487 Internship I
PS 311 Psychology of Sport
PS 330 Psychology of Addiction
SO 360 Sociology of Sport

*BU 205 is counted as part of the Liberal Arts and Sciences Core.

E-Sport Management majors are STRONGLY encouraged to take BU 487 Internship.

The  Bachelor of Science in E-Sports Management program provides students with the knowledge, skills, and abilities needed to pursue a diverse array of careers within the knowledge, skills, and abilities needed to pursue a diverse array of careers within the amateur, collegiate, and professional eSports industry. Examples of job opportunities include statistician, analyst, coach, team manager/owner, tournament administrator, the tournament referee, the tournament host, content creator, industry journalist, online community social media manager, sales manager, partnerships manager, an agent. Career opportunities include production and broadcasting, eSports finance, eSports law, facilities, and operations management, human resources, eSports marketing, and public relations, and event coordination.