Offered online and on campus, Caldwell University’s MBA Concentration in Sport Management prepares students for the many sports industry career opportunities in today’s new age of sports. Sport managers must understand the importance of operations, management, marketing, and media in the sports digital age. Sport managers need to learn how to connect with their passionate fan base through new media strategies across cutting-edge platforms including streaming, podcasts, and social media. Our program will keep students up to date on current trends, while preparing them to be sports leaders through the development of career-based skills in critical thinking, leadership, communication, and analytics.

Earning a Sport Management graduate degree opens the door to a variety of careers in the multi-billion-dollar global sports industry. Our students will gain managerial business and leadership skills transferrable to mid-level career opportunities in the sports industry and provide the skills necessary for upward-moving career growth.

Consistent with its University mission, Caldwell provides an education for students pursuing meaningful work in all sectors of the sports industry, in a field with exceptionally strong labor market opportunities. As described by the Bureau of Labor Statistics (BLS), “overall employment in entertainment and sports occupations is projected to grow faster than the average for all occupations from 2023 to 2033. About 108,900 openings are projected each year, on average, in these occupations due to employment growth and the need to replace workers who leave the occupations permanently. The median annual wage for this group was $53,360 in May 2023, which was higher than the median annual wage for all occupations of $48,060.” (Bureau of Labor Statistics, August 2024).

Our graduates can expect to provide essential business expertise in the sports industry. This degree program is designed to be accredited by the Accreditation Council for Business Schools and Programs (ACBSP). 

Job Opportunities
According to the Bureau of Labor Statistics, students can expect to find opportunities in the
following occupations: 

• Corporate Partnerships/Sponsorships Manager: The core business of a sports partnership and sponsorship manager is to develop innovative collaborations between brands and sport properties in the sports industry, and manage those relationships through creative activations.

• Athletic Administrator: An Athletics Administrator is responsible for the administration of a specific athletics program, project, or function such as facilities management, team operations, event management, compliance, student-athlete services, ticketing, public relations, and/or project management.

• Gameday/Event Coordinator: Maintain event schedules, coordinate the event planning and approval process, assist in administering facility and event management policies. Supervise event staff working rental events to ensure proper management of events.

• Parks and Recreation Manager: Parks and recreation management oversees daily operations in various parks settings, from the local community center to national or state parks. Managers handle issues like scheduling employees and overseeing recreational activities at camps, equipment maintenance, holiday celebrations, and landscaping upkeep.

• Sports & Health Club Manager: Take responsibility for the overall operation of a sports and health club by overseeing activities such as scheduling practices, events and programming, managing finances, staff supervision, and implementing marketing strategies for member recruitment.

• Sports Camp Director: Plan, coordinate, and manage camp programs, approve all camp activities and hire camp staff. The Camp Director is responsible for communicating with all parents, guardians, teachers, counselors, and other camp staff prior to, during, and after camps.

• Sports Ticket Sales: This position is responsible for generating revenue through ticket sales and promotions, while providing superior customer service.

The Caldwell University Sport Management graduate degree concentration housed within our MBA program in our School of Business and Computer Science, places a heavy emphasis on experiential learning and in providing students with the knowledge and skills needed in the rapidly-changing sports business environment. Our location in the NJ/NY Metropolitan area enables our students to pursue job opportunities while in the program. Together, we are setting the standard for excellence in preparing future leaders to advance the sports industry.