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Bachelor of Science in Business and English

Want to learn more? Speak with an admissions counselor.

Caldwell University now offers a unique double major in Business and English that prepares you for a broad range of professional opportunities. With a blend of business courses and English curriculum, you gain valuable knowledge from experts in both fields, while developing a distinctive skill set that will serve you throughout your career. Upon double majoring in Business and English, you will be eligible to apply for the Caldwell University School of Business and Computer Science and English Department Goldman Sachs Scholarship. 

Students in our program can expect small class sizes with faculty who bring real-world knowledge and expertise to the classroom. Caldwell University has a close-knit academic community, where students can build relationships with peers, faculty, and alumni. Our connections with local businesses, organizations, and media outlets also provide valuable networking and internship opportunities for students in one of the world’s most influential business and marketing centers.  

A Unique Opportunity to Stand Above the Competition

The most successful people are those who can balance logic and creativity. Our left brain allows us to think rationally, plan, and analyze. Our right brain fuels our imagination. On one side you have engineers, scientists, and mathematicians. On the other side, you have artists, writers, and musicians. In rare instances, you have someone like Leonardo DaVinci who was both a brilliant artist and visionary inventor. The modern day equivalents are trailblazers who push boundaries and continually reimagine what is possible, while also building a brand and making a fortune. 

Having a “DaVinci brain” may be a genetic gift, but there are ways to develop and sharpen this type of intelligence. One is Caldwell’s unique, new double major in Business and English. 

Career Outlook

Graduates of Caldwell University’s double major in Business and English are uniquely positioned for a wide range of careers that combine analytical expertise and business acumen with exceptional communication skills. Career opportunities include corporate communications, business journalism, social media management, investor relations, marketing, and nonprofit communications. These roles leverage the ability to analyze data, craft compelling narratives, and effectively manage relationships. According to the U.S. Bureau of Labor Statistics, corporate communications specialists, who develop internal and external messaging strategies, earn a median annual salary of $67,440, while marketing managers, who oversee promotional strategies and brand growth, have a median annual salary of $166,410. In addition, this combination of business acumen and literary proficiency also opens doors for graduates to specialized fields such as technical writing, which has a median annual salary of $81,470, and investor relations, a role critical to maintaining strong ties with financial stakeholders, offering competitive earnings.

Caldwell University School of Business and Computer Science and English Department Goldman Sachs Scholarship

Caldwell is currently accepting applications for the Caldwell University School of Business and Computer Science and English Department Goldman Sachs Scholarship. Current and incoming students, who double major in Business and English, are eligible to apply. For more details about the program and to apply for the scholarship, contact Melissa Tarantula at [email protected].

With every experience, you alone are painting your own canvas, thought by thought, choice by choice.” 
– Oprah Winfrey

“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.”
– Lee Iacocca

“I studied architecture, I was into music, and I always felt there was a gap between things I loved and consumed and who made them and how they made them.”
– Virgil Abloh

“I never dreamed about success. I worked for it.”
– Estee Lauder

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” 
– Jack Welch

“Full sentences are harder to write. They have verbs. Paragraphs have topic sentences. There is no way to write a six-page, narratively structured memo and not have clear thinking.”
– Jeff Bezos

Statement of Outcomes Assessment

To prepare students for the demanding business environment, students who graduate with a Bachelor of Science in Business Administration and English will be proficient in business principles and practices, including oral presentations, written communications, and information technology skills. Students will find and articulate ethically-defensible solutions to real-world business problems using well-developed critical thinking and problem-solving skills. Students will develop proficiency in their writing, editing and revision skills, literary analysis, close reading, advanced research, information literacy, critical thinking skills, and be familiar with a wide range of texts from a spectrum of literary periods, cultures, genres, and writers.

Several different methods will be used to evaluate the effectiveness of the program and the success of the student, including the Peregrine Test in Business and the successful completion of the Business program capstone course: BU 420 Ethical Business Strategy. Program assessments include case studies, portfolio development, pre- and post-testing, simulations, debates, and internet-based activities. In the capstone class EN 410, Senior ePortfolio Project, you will heavily revise a selection of English papers according to certain criteria, incorporate the process of self-reflection, and ultimately create an ePortfolio showcasing your accomplishments as Business and English majors, highlighting some of your best work for future career opportunities. As a final requirement for graduation, the ePortfolio will be assessed by the English department faculty and a passing grade is required. Students who do not complete this requirement will not be able to obtain a degree in English. Note: Students must have a 2.0 grade point average in the major to enroll in EN 410.

 

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