Course Code : BU 095

Course Description :

This three-credit non-graduation credit course is offered to applicants of the Caldwell University MBA Program who have an undergraduate degree in a field other than business to assess whether prerequisite requirements have been met and to provide course work to address gaps in business foundational topics. The course provides modules in 15 substantive content areas known as the “common professional component” of business, with each module consisting of a pre-test, instructional content, and a post-test. Students who earn a score of 80% in each module are considered to have achieved sufficient substantive content knowledge to prepare for the MBA program. Institutional, non-graduation bearing credit (3 IC credits)

Credit : 3

Course Code : BU 625

Course Description :

Overview of accounting as a management tool. Utilizes business data for decision making andfinancial planning. Provides overview of manufacturing accounting control systems and costsystems. Topics include valuation of assets, distribution costs, and effective methods ofprofitability analysis and control.

Credit : 3

Course Code : BU 650

Course Description :

This course examines how the potential of the Internet is used to generate profits for companies by enhancing their ability to communicate with and create value for customers. The course discusses the Internet as an alternative platform for communicating with the customer. Emphasis is placed on the eMarketing Communications Mix for business-2-business and business-2-consumers. Moreover, by approaching Internet Marketing within the more general framework of e-Business, the course is also intended to familiarize students with various emerging business concepts like customer management, blogging/personalized communications and online relationship marketing as well as some of the basics like social networking and websites.

Credit : 3

Course Code : BU 638

Course Description :

Explains the marketing management process: identifying marketing opportunities, researchingand selecting target markets, designing the marketing mix (product or service, price, distribution,and promotional strategies), and planning, implementing, and controlling the marketing effort.Strategic managerial decision making that harmonizes the firm’s objectives and resources withneeds and opportunities in the marketplace. Emphasis on ethics and the utilization of new mediaand information technologies in strategic marketing.

Credit : 3

Course Code : ABA 624

Course Description :

This advanced course will provide an overview of contemporary research and practice in the field of OBM, also referred to as Perofrmance Management. OBM is seen by some as a behaviorally based area of specialization within the broad field of Industrial-Organizational Psychology.OBM is most closely aligned with the area of organizational behavior and personnel/ human resource management. When ABA is applied to organizational problems such as training, afety, productivity, and quality deficits, the collective set of procedures is term "OBM". The purpose of this course is to introduce students to practice and research in OBM and provide students with the skills needed to apply the fundamental principles of ABA to a variety of performance problems in organizational settings.

Prerequisites :

ABA 534 and ABA 537