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New Sports Media Course at Caldwell University

Sport Management is a new major for the Division of Business Administration. The new Sports Media course will be a requirement in the program. Professor Bernie O’Rourke is associate dean and chairman of the Business Division.

Caldwell, N.J., April 12, 2017 – Caldwell University is introducing a sports media course through the combined efforts of the Communication and Media Studies Department and the Business Division. The course will be offered as part of the communication and media studies major and in the Business Division for majors and minors in sport management.

Sport Management is a new major for the Division of Business Administration and joins the six other majors already offered by the division.  The sports media course will be a practical introduction to the world of sports media. It will teach practical and professional skills required to perform and produce radio and television sports broadcasts. The course will also address the business aspects of sports media, the role of new media in sports coverage, and the social and ethical aspects of this field.

Students taking this course will be involved in highlighting Caldwell’s new sprint football program. They will assist in broadcasting home games and will be involved in game-day play-by-play and color. They will produce, write, and work as on-air talent.

Caldwell University recently added sprint football to its sports program. The Cougars will compete in the Collegiate Sprint Football League, and their first season at Caldwell University will begin in the fall of 2017.

A sports media course is being offered through the combined efforts of the Communication and Media Studies Department and the Business Division. Professor Bob Mann is chair of the Communication and Media Studies Department.

Professor Bob Mann, chairman of the Department of Communication and Media Studies, said, “We have wanted to do this for years. It’s a wonderful complement to our broadcast journalism courses because media has expanded to satellite radio and digital communications, providing more opportunities to create sports media content.”

Professor Bernie O’Rourke, associate dean and chairman of the Business Division, said, “This course will be a requirement for our new sport management major. We are excited to round out the program offerings with the addition of this applied course in sport broadcasting. Already, before even its introductory year, the sport management major is shaping up to be a highly successful program for the Division. This course is an indication of our commitment to provide a comprehensive program covering all aspects of the business of sport.”