Caldwell University Enters “The Defining Moment” Partnership with New York Mets

Caldwell, N.J., Sept. 3, 2014 – Caldwell University has entered a partnership with the Mets Radio Network, WOR 710 to sponsor “The Defining Moment”, a live feature highlighting the defining moment in the previous day’s Mets game. The partnership will be in place for the remainder of this year’s baseball season and for the entire 2015 season.
It seemed like the “perfect fit,” said Joseph Posillico, vice president of enrollment management and communications, since Caldwell recently achieved university status and launched its new branding campaign around the theme of the “defining moment” in the institution’s history. “It is a defining moment on many levels for us,” he said. “In addition to becoming a university, we are celebrating our 75th anniversary and all the achievements behind that milestone, and of course our students experienced a defining moment when they chose Caldwell as the place to pursue their higher education.”
The Mets “Defining Moment of the Game” feature runs during pre-game shows.
Caldwell University commercials will run on Z100, stream on IHeartRADIO during some games, and will be highlighted on the Mets’ website.