The Bachelor of Science in Marketing is a well-recognized program for students seeking to focus their skills in any direction related to marketing. In addition to the fifteen foundational courses in business, students develop expertise in all aspects of marketing such as public relations, advertising, sales management and consumer research. An increasing emphasis on digital marketing is included. The program culminates in a significant capstone project that allows students to integrate their knowledge into a comprehensive marketing plan.
Requirements for a B.S. in Marketing
DEGREE: Bachelor of Science
|Liberal Arts and Sciences Core||49 credits|
|Major in Marketing||57 credits|
|Open Electives||14 credits|
STUDENTS WHO MAJOR IN MARKETING MUST COMPLETE:
BU 105 Contemporary Business
BU 110 Business Communications
BU 205 Principles of Economics I (liberal arts core social science requirement for business majors)
BU 208 Introduction to International Business
BU 210 Principles of Economics II
BU 211 Accounting I
BU 212 Accounting II
CS 219 Business Spreadsheet Applications
BU 221 Marketing
BU 260 Principles of Management
CS 285 Fundamentals of Management Information Systems
BU 305 Introduction to Statistics
BU 337 Principles of Finance
BU 347 Public Relations
BU 350 Legal Environment of Business I
BU 360 Advertising
BU 416 Selling and Sales Management
BU 420 Ethical Business Strategy
BU 427 Digital Marketing
BU 471 Marketing Management
NOTE: Marketing majors are strongly encouraged to participate in an internship (BU 487).
This program is ACBSP-accredited.
In addition to the outcomes achieved in the Business Administration program, students in the marketing program apply concepts of the marketing mix, analyze marketing information, and synthesize these factors into a marketing strategy as part of a comprehensive and cohesive marketing plan. Assessments includes case studies, portfolio development, simulations, debates, and internet-based activities.