B.S. in Marketing

The Bachelor of Science in Marketing is a well-recognized and market-tested program for students seeking to focus their skills in any direction related to marketing direction. In addition to the fifteen foundational courses in business, students develop expertise in public relations, advertising, sales management, and digital marketing. 

Major RequirementStatement of Outcomes Assesment

Requirements for a B.S. in Marketing
DEGREE: Bachelor of Science

Liberal Arts and Sciences Core         49 credits
Major in Marketing         60 credits
Open Electives         11 credits
Total      120 credits

STUDENTS WHO MAJOR IN MARKETING MUST COMPLETE:

BU 105  Contemporary Business
BU 110  Business Communications
BU 205  Principles of Economics I (liberal arts core social science requirement for business majors)
BU 208  Introduction to International Business
BU 210  Principles of Economics II
BU 211  Accounting I
BU 212  Accounting II
CS 219  Business Spreadsheet Applications
BU 221  Marketing
BU 260  Principles of Management
CS 285  Fundamentals of Management Information Systems
BU 305  Introduction to Statistics
BU 337  Principles of Finance
BU 347  Public Relations
BU 350  Legal Environment of Business I
BU 360  Advertising
BU 416  Selling and Sales Management
BU 420  Ethical Business Strategy
BU 427  Digital Marketing
BU 436 Operations & Project Management
BU 471  Marketing Management

NOTE: Marketing majors are strongly encouraged to participate in an internship (BU 487).

This program is ACBSP.

In addition to the outcomes achieved in the Business Administration program, students in the marketing program apply concepts of the marketing mix, analyze marketing information, and synthesize these factors into a marketing strategy as part of a comprehensive and cohesive marketing plan. Assessments includes case studies, portfolio development, simulations, debates, and internet-based activities.