PITCHING TO THE MEDIA 2010 STYLE

How to Get Traditional, Social and New Media Coverage for
Your Non-Profit, Business or School in a Constantly Changing Media Landscape
Sponsored by Caldwell College's Media Relations and Communication Arts Departments

TUESDAY, MAY 4, 2010 • 9:00 A.M. – 11:00 A.M.

Caldwell College's Campus, Alumni Theatre
120 Bloomfield Avenue, Caldwell, NJ 07006

Professionals provide advice on how and where to get coverage and visibility in the constantly changing media environment. It will be a great networking opportunity for communications professionals and students and a chance for students to learn about careers in communications.

PANELISTS INCLUDE:

BRIAN THOMPSON
New Jersey Reporter,
WNBC 4 New York

MICHAEL CHERENSON, APR
Executive Vice President, Public Relations,
Success Communications Group and Chair
and CEO, Public Relations Society of America

RICK EVERETT
Editor of the NJ Local News Service

DIANNE DOCTOR
Vice President and News Director
WNYW/Fox 5

JEAN NORTON-TORJUSSEN
Editor, The Progress Newspaper

DIANE LILLI
Founder/Publisher of The Jersey Tomato Press
and thejerseytomatopress.com

SONIA RINCON
Reporter & Anchor 1010 WINS

HEAR FROM THE PROFESSIONALS ON:

• How to seize new media and social media opportunities for your organization
• Traditional ways of pitching to the press that you should keep and those you should throw out
• How to contact reporters, writers and bloggers 2010 style
• Information on the little known media outlets that can lead to high visibility for your organization
• The outlook for careers in public relations and journalism

Register online via PayPal using the link below.
General Admission: $20.00
PRSA Members: $15.00 Non-Caldwell Students: $10.00
Students, Faculty and Staff: Free Admission
Contact Colette Liddy at cliddy@caldwell.edu or 973-618-3209

Download the flyer and printable registration form here

Registration

General Registration $20.00 Non-Caldwell Students $10.00 PRSA members $15.00

Proceeds will benefit the Caldwell College Center for Autism and Applied Behavior Analysis. (CCC-ABA)