Marketing

The suggested Four-Year Major Plan is a guide to help Caldwell College students complete their graduation requirements within four years. It is a suggested framework which builds upon the core curriculum as well as the required and elective courses within a student’s major. This suggested plan does not include developmental courses. Should developmental courses be required, students will need to work with their Academic Advisor to include those additional courses; this may delay graduation in four years. Students should always meet with their Academic Advisor to further individualize their academic plans and confirm the availability of courses and course sequencing. The following credits below include the minimum required courses and credits needed to graduate. Students enrolled as full-time status may take 12-18 credits a semester.

NOTE: This suggested Four-Year Major Plan applies to students who matriculated during the 2013-2014 academic year.

First Year
Fall Semester CR Spring Semester CR
Core: FS 189 Freshman Seminar (Freshmen only) 1 BU 110 Business Communications 3
Core: EN 111 College Writing* (or EN 320 or EN 119 & EN 120 by placement) 3 BU 221 Marketing 3
Core: MA 112 Concepts of Mathematics(or college-level math by placement) 3 Core: Fine Arts – Art or Music 3
Core: CS 115 Essential Computer Skills (or elective/core) 3 Core: HI 101 Roots of the West or HI 102 The Shaping of the West 3
Core: Social Science 3 Core: TH 102 Intro. to Christian Theology 3
Core: Modern Language Core – SP/FR/AS/IT 3    
Total: 16 Total: 15
       
Second Year
Fall Semester CR Spring Semester CR
BU 211 Accounting I 3 BU 212 Accounting II 3
CS 219 Business Spreadsheet Applications 3 BU 260 Principles of Management 3
BU 208 Introduction to International Business 3 CS 285 Principles of Management Information Systems 3
Core: CO 230 Communication Skills(or DR 102, 103, 104) 3 Core: Literature – EN xxx 3
Core: PH 102 Intro. to Philosophy 3 Enriched Core Cluster (Ethical Inquiry/Global Awareness/Catholic & Dominican) 3
Total: 15 Total: 15
       
Third Year
Fall Semester CR Spring Semester CR
Core: Social Science BU 205: Principles of Economics I 3 BU 210 Principles of Economics II 3
BU 360 Advertising 3 BU 416 Selling and Sales Management 3
BU 347 – Public Relations 3 BU 305 Introduction to Statistics or 
MA 207 Application of Statistics
3
Enriched Core Cluster (Ethical Inquiry/Global Awareness/Catholic & Dominican) 3 Enriched Core Cluster (Ethical Inquiry/Global Awareness/Catholic & Dominican) 3
Core: Biological or Physical Science 3 Elective 3
Total: 15 Total: 15
       
Fourth Year
Fall Semester CR Spring Semester CR
BU 337 Finance 3 BU 385 Senior Outcomes Seminar 1
BU 425 – Consumer Research and Product Innovation 3 BU 420 Ethical Business Strategy 3
BU 350 Legal Environment of Business I 3 BU 471 Marketing Management 3
Elective 3 Electivess** 7
Elective 3    
Total: 15 Total: 14

*A second writing intensive (WI) course is required. Students are recommended to complete it before the end of their fourth semester. Students who transfer to Caldwell with a minimum of 30 credits will have their second WI course waived.

**Remaining credits should be determined based on meeting the minimum graduation credits in consultation with the student’s Academic Advisor.

Total Credits Required (minimum): 120 credits 
GPA: 2.0 
Minimum Grade in Major Courses: C

Course Prerequisites

Course. CR/Title Taken/Tr Repeated PreReq
      Sem/Yr Grade Semester/Year Grade  
BU 110 Business Communications           CS 115
BU 205 Principles of Economics I           MA 112 or equiv.
BU 208 Introduction to International Business            
BU 210 Principles of Economics II           BU 205
BU 211 Accounting I           MA 112 or equiv.
BU 212 Accounting II           BU 211
CS 219  Business Spreadsheet Applications           CS115, MA 112 or equiv.
BU 221 Marketing           CS 115
BU 260 Principles of Management            
CS 285 Fundamentals of MIS            CS 219
BU 305 Intro to Statistics or MA 207           MA 112, CS 219
BU 337 Finance           BU 210, BU 212, BU 305/MA 207
BU 347 Public Relations           BU 221
BU 350 Legal Environment of Business I            
BU 360 Advertising           BU 221
BU 385 Senior Outcomes Seminar(1 Credit)           BU 205, BU 212, BU 305
BU 416 Selling and Sales Management           BU212 or  BU 260
BU 420 Ethical Business Strategy            *
BU 425 Consumer Research &
Prod. Innov.
          BU 221
BU 471 Marketing Management           **
BU 487 Internship(Encouraged)            

 *PREREQUISITES FOR BU 420 ETHICAL BUSINESS STRATEGY: SENIOR STATUS AND BU 221, BU 260, BU 337

Specialized course sequencing

Couse Name Year 11 12 12 12 13 13 13 14 14 14 15 15
  Sem  F SP SU F SP SU F SP SU F SP SU
Bu 327 International Marketing          DX           NX    
Bu 343 Creativity, Innov. & the Compet. Edge     DX     N     DX     N  
Bu 347 Public Relations   N           D          
Bu 360 Advertising   D     D     N     D    
Bu 416 Selling and Sales Management     D     DX     D     DX  
Bu 425 Con. Res. & Prod. Innov.         N           D    
Bu 471 Marketing Management     D     D     D     D  
Bu 489 Field Internship                          
Bu 491 Travel Experience Int’l. Bus.                          
Bu 489 and Bu 491 offered
by special arrangement (see your advisor)
                         
For other business courses,
see General Business Rotation Sheet
                         

D= DAY, N= NIGHT, X= EXTERNAL


RSS RSS