Marketing

The suggested Four-Year Major Plan is a guide to help Caldwell College students complete their graduation requirements within four years. It is a suggested framework which builds upon the core curriculum as well as the required and elective courses within a student’s major. This suggested plan does not include developmental courses. Should developmental courses be required, students will need to work with their Academic Advisor to include those additional courses; this may delay graduation in four years. Students should always meet with their Academic Advisor to further individualize their academic plans and confirm the availability of courses and course sequencing. The following credits below include the minimum required courses and credits needed to graduate. Students enrolled as full-time status may take 12-18 credits a semester.

NOTE: This suggested Four-Year Major Plan applies to students who matriculated during the 2012-2013 academic year.

First Year
Fall Semester CR Spring Semester CR
Core: FS 189 Freshman Seminar (Freshmen only) 1 BU 110 Business Communications 3
Core: EN 111 College Writing* (or EN 320 or EN 119 & EN 120 by placement) 3 BU 221 Marketing 3
Core: MA 112 Concepts of Mathematics(or college-level math by placement) 3 Core: Fine Arts – Art or Music 3
Core: CS 115 Essential Computer Skills (or elective/core) 3 Core: HI 101 Roots of the West or HI 102 The Shaping of the West 3
Core: Social Science 3 Core: TH 102 Intro. to Christian Theology 3
Core: Modern Language Core – SP/FR/AS/IT 3    
Total: 16 Total: 15
       
Second Year
Fall Semester CR Spring Semester CR
BU 211 Accounting I 3 BU 212 Accounting II 3
CS 219 Business Spreadsheet Applications 3 BU 260 Principles of Management 3
BU 208 Introduction to International Business 3 CS 285 Principles of Management Information Systems 3
Core: CO 230 Communication Skills(or DR 102, 103, 104) 3 Core: Literature – EN xxx 3
Core: PH 102 Intro. to Philosophy 3 Enriched Core Cluster (Ethical Inquiry/Global Awareness/Catholic & Dominican) 3
Total: 15 Total: 15
       
Third Year
Fall Semester CR Spring Semester CR
Core: Social Science BU 205: Principles of Economics I 3 BU 210 Principles of Economics II 3
BU 360 Advertising 3 BU 416 Selling and Sales Management 3
BU 347 – Public Relations 3 BU 305 Introduction to Statistics or 
MA 207 Application of Statistics
3
Enriched Core Cluster (Ethical Inquiry/Global Awareness/Catholic & Dominican) 3 Enriched Core Cluster (Ethical Inquiry/Global Awareness/Catholic & Dominican) 3
Core: Biological or Physical Science 3 Elective 3
Total: 15 Total: 15
       
Fourth Year
Fall Semester CR Spring Semester CR
BU 337 Finance 3 BU 385 Senior Outcomes Seminar 1
BU 425 – Consumer Research and Product Innovation 3 BU 420 Ethical Business Strategy 3
BU 350 Legal Environment of Business I 3 BU 471 Marketing Management 3
Elective 3 Electivess** 7
Elective 3    
Total: 15 Total: 14

*A second writing intensive (WI) course is required. Students are recommended to complete it before the end of their fourth semester. Students who transfer to Caldwell with a minimum of 30 credits will have their second WI course waived.

**Remaining credits should be determined based on meeting the minimum graduation credits in consultation with the student’s Academic Advisor.

Total Credits Required (minimum): 120 credits 
GPA: 2.0 
Minimum Grade in Major Courses: C


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