Home /
Find a Program /
Bachelor of Science in Business and Literary Studies
Bachelor of Science in Business and Literary Studies
Caldwell University now offers a unique double major in Business and Literary Studies that prepares you for a broad range of professional opportunities. With a blend of business courses and English curriculum, you gain valuable knowledge from experts in both fields, while developing a distinctive skill set that will serve you throughout your career. Upon double majoring in Business and English, you will be eligible to apply for the Caldwell University Business and Literary Studies Goldman Sachs Scholarship.
A Unique Opportunity to Stand Above the Competition
The most successful people are those who can balance logic and creativity. Our left brain allows us to think rationally, plan, and analyze. Our right brain fuels our imagination. On one side you have engineers, scientists, and mathematicians. On the other side, you have artists, writers, and musicians. In rare instances, you have someone like Leonardo DaVinci who was both a brilliant artist and visionary inventor. The modern day equivalents are trailblazers who push boundaries and continually reimagine what is possible, while also building a brand and making a fortune.
Having a “DaVinci brain” may be a genetic gift, but there are ways to develop and sharpen this type of intelligence. One is Caldwell’s unique, new double major in Business and Literary Studies.
The academic components of this program will be overseen by Dr. Tara Harney-Mahajan (English Department) and Associate Dean Virginia H. Rich (Business and Computer Science Department). Interested students should contact Melissa Cook.
Career Outlook
The program prepares you for careers in corporate communications, business journalism, social media management, investor and employee relations, business and people analytics, international marketing and management, nonprofit opportunities, new and technical product training, and many other fields.
Caldwell University Business and Literary Studies Goldman Sachs Scholarship
Caldwell is currently accepting applications for theCaldwell University Business and Literary Studies Goldman Sachs Scholarship. Current and incoming students, who double major in Business and English, are eligible to apply. For more details about the program and to apply for the scholarship, contact Melissa Cook.
With every experience, you alone are painting your own canvas, thought by thought, choice by choice.” – Oprah Winfrey
“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” – Lee Iacocca
“I studied architecture, I was into music, and I always felt there was a gap between things I loved and consumed and who made them and how they made them.” – Virgil Abloh
“I never dreamed about success. I worked for it.” – Estee Lauder
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” – Jack Welch
“Full sentences are harder to write. They have verbs. Paragraphs have topic sentences. There is no way to write a six-page, narratively structured memo and not have clear thinking.” – Jeff Bezos
Statement of Outcomes Assessment
To prepare students for the demanding business environment, students who graduate with a Bachelor of Science in Business Administration and English will be proficient in business principles and practices, including oral presentations, written communications, and information technology skills. Students will find and articulate ethically-defensible solutions to real-world business problems using well-developed critical thinking and problem-solving skills. Students will develop proficiency in their writing, editing and revision skills, literary analysis, close reading, advanced research, information literacy, critical thinking skills, and be familiar with a wide range of texts from a spectrum of literary periods, cultures, genres, and writers.
Several different methods will be used to evaluate the effectiveness of the program and the success of the student, including the Peregrine Test in Business and the successful completion of the Business program capstone course: BU 420 Ethical Business Strategy. Program assessments include case studies, portfolio development, pre- and post-testing, simulations, debates, and internet-based activities. In the capstone class EN 410, Senior ePortfolio Project, you will heavily revise a selection of English papers according to certain criteria, incorporate the process of self-reflection, and ultimately create an ePortfolio showcasing your accomplishments as Business and English majors, highlighting some of your best work for future career opportunities. As a final requirement for graduation, the ePortfolio will be assessed by the English department faculty and a passing grade is required. Students who do not complete this requirement will not be able to obtain a degree in English. Note: Students must have a 2.0 grade point average in the major to enroll in EN 410.
Courses
Business Administration Program Courses:
Business Administration Program Courses:
Contemporary Business
Course Code : BU 105
Course Description :
Surveys the various fields of business. The student will be introduced to the different forms of business ownership, managerial skills, marketing principles, accounting, financial analysis, computer terminology, money and banking, business law and international trade.
Emphasizes models of management-oriented modern business communications in the digital age: letters, reports, memoranda, emails, blogs and digital résumés. Develops oral communication skills: interviews, presentations, listening techniques. Includes use of computer lab and relevant presentation, writing and report generating technologies.
This course introduces students to the fundamentals of microeconomic theory. It deals with the behavior of individual economic units that are small relative to the national economy. The course explains how consumers, workers, investors, owners of land, and business firms make their decisions, and how they interact to form larger units of markets and industries. A thorough survey of market failure and government failure also will be covered.
Credit : 3
Prerequisites :
MA 112 or other equivalent math core with grade of B- or higher
Analyzes the economic, cultural, political, and legal context in which International Business is conducted. It reviews the major factors linked to the development of International Business. The course considers globalization, the economic and political aspects of trade, how countries differ, the global monetary system and foreign exchange.
This course introduces students to the fundamentals of macroeconomic theory. It deals with aggregate economic quantities, such as the level and growth rate of national output, interest rates, unemployment, and inflation. The course explains how the aggregate markets for goods and services, for labor, and for corporate stocks and bonds are formed, what the trade-off is between inflation and unemployment, and how the government develops and implements its monetary and fiscal policies.
This course introduces fundamental principles in financial accounting. It provides a basic understanding of accounting theory, practices, and procedures through the accounting cycle as well as recording transactions in journals and ledgers. The course introduces the basic financial statements of balance sheet, income statement, and statement of owner's equity, explaining their purpose and composition.
Credit : 3
Prerequisites :
MA131, MA140, MA220, MA106, MA130, MA221, MA112 or other equivalent math core with grade of B- or higher.
This course covers the measurement and reporting of claims by creditors and equity investors; explains business structures of partnerships and corporations; and covers topics such as income taxes and financial analysis. The course introduces the statement of cash flows, its purpose and composition.
This course emphasizes analysis and solutions to contemporary business problems through the use of the current version of Microsoft Excel. Students are introduced to business decision modeling processes to strengthen logical reasoning and analytical skills. Microsoft Excel is used as the basis for managerial decision support through analysis of contemporary business case problems. Students apply the appropriate functions and features of Microsoft Excel to solve business cases. The course also emphasizes oral presentation and written reports on business processes used in case solutions to further strengthen students’ communication skills.
Marketing is an organizational philosophy and a set of guiding principles for interfacing with customers, competitors, collaborators, and the environment. The class will cover the fundamental theories and concepts of marketing as well as real life applications including digital and social media strategies. Students will create a marketing plan for a real business at the end of the course.
This course focuses on the basic management skills of planning, organizing, leading, and controlling, with additional emphasis on ethics, social responsibility, and management skills for the future. This course deals with understanding the manager’s job, decision-making, motivation, leading change, and innovation.
The course will teach students about the use of computers and business data networks to solve management and corporate problems. The course examines the components and concepts of management information systems in managing information in business environments. The evolution and future direction of current corporate and institutional computing environments will be analyzed. The impact of emerging e-commerce marketplaces on corporate strategies and infrastructure will also be examined. The ways in which businesses develop or procure information technology resources and systems will be discussed. Case studies will be used for illustrate key concepts in systems development, implementation and management. In addition, students will learn how businesses manage and protect critical information and data.
An introduction to the theory of probability and statistics utilizing methods from calculus. Topics include the axioms and rules of probability, Bayes Theorem, discrete and continuous random variables, univariate probability distributions, expectation, variance, and generating functions.
This course examines the legal environment of business including legal liability and ethical issues in the context of the business and economic environments and in e-commerce applications. The course provides an overview of the American legal system and the legal rights, duties, and obligations of the individual, with emphasis on contract law.
Applies analytical techniques and managerial concepts to operations of large-scale business. Within that context, it will highlight ethical business practices and ethical sensitivity in the decision-making process.
Credit : 3
Prerequisites :
Senior status with at least 105 credits and BU 337, BU537
Individuals and businesses need to manage the processes that drive success, including the processes that bring goods and services to market, as well as the individual projects that are needed in every functioning area of business. This process-management course introduces students to essential concepts in operations management and project management to drive the success of individuals and businesses. Operations management focuses on converting resources and materials into finished products and services and methods for improving process operations to enhance competitive advantage in the growing global economy. Project management includes organizing and managing project teams, project selection, project planning, project scheduling, and project cost management, all in the context of costs/budgeting and risk management.
Surveys major literary texts in the history of western and world literature with an emphasis on those considered essential to an understanding of British and American literature.
Explores contemporary critical approaches to literature, including new historicist, feminist, psychoanalytic, Marxist, African-American criticism, postcolonial, and lesbian/gay/queer criticism. We will examine the various theories as well as the assumptions and values upon which they rely in seminar form, developing the tools of literary analysis.
One of the final courses that an English major takes, the "Capstone ePortfolio Project" offers students the opportunity to revisit several papers written for English classes taken at Caldwell University. In this capstone course, students will heavily revise these papers according to certain guidelines, incorporate the process of self-reflection, and ultimately create an e-portfolio that will showcase their accomplishments as English majors. *Formerly English Seminar through Spring 2019.
Surveys over three hundred years of American literature beginning with the Puritans and other early English settlers and ending in the first half of the twentieth century, with an emphasis on the nineteenth century. Ranging across a variety of genres, modes, and literary movements, from the early Puritan plain style to the nineteenth-century American literary Renaissance, from realism and regional local color writing to modernism, from Realism to the Harlem Renaissance, this class will explore how American writers have created an American subject.
What makes an American novel How did the American novel help to create a myth of national origins for the United States What role did the American novel play in shaping the cultural, political, economic, and social debates that arose as the United States grew from young nation to 20th-century world superpower How does the American novel work to effect social change and advocate for social justice In answering these questions and others, we will explore the development of the novel in America, spanning roughly three hundred years from late-18th-century novels of seduction through American literary nationalism and the American literary Renaissance into turn-of-the-century naturalism and realism and, finally, the 20th century. Students will gain a broad understanding of the development, modes, and major themes of the American novel as we explore how American writers have created an American subject.
Explores Shakespeares interpretation of the use and abuse of political power while tracing his dramatic development through critical reading of representative plays.
Explores Shakespeares use and interpretation of the literary conventions of love while tracing his dramatic development through critical reading of representative plays and sonnets.
Examines the construction of female images, roles and attitudes in literature by and about women from around the globe. We will examine the representation of gendered identity in a variety of genres (fiction, nonfiction, drama, and poetry) and historical periods with a central focus on modern and contemporary works.
Uses the insights of Freud and Jung to illuminate myths (ancient and modern) and examines techniques for dramatizing the life of the mind in fiction and drama. Selections by Strindberg, Lawrence, James, O Neil, et al.
Surveys the relationships between literature and other major art forms: music, dance, film, painting, sculpture and demonstrates what is gained and lost when literary classics are interpreted in other creative media.