B.S. in Marketing

Requirements for a B.S. in Marketing 

DEGREE: Bachelor of Science

Liberal Arts and Sciences Core         49 credits
Major in Marketing         55 credits
Open Electives         16 credits
Total      120 credits

 

STUDENTS WHO MAJOR IN MARKETING MUST COMPLETE:

BU 110 Business Communications 
BU 205 Principles of Economics I
               (liberal arts core social science requirement for business majors) 
BU 208 Introduction to International Business
BU 210 Principles of Economics II
BU 211 Accounting I
BU 212 Accounting II 
CS 219  Business Spreadsheet Applications
BU 221 Marketing
BU 260 Principles of Management
CS 285 Fundamentals of Management Information Systems
BU 305 Introduction to Statistics, or MA 207
BU 337 Finance
BU 347 Public Relations
BU 350 Legal Environment of Business I
BU 360 Advertising
BU 385 Senior Outcomes Seminar (1 credit)
BU 416 Selling and Sales Management
BU 420 Ethical Business Strategy
BU 425 Consumer Research and Product Innovation
BU 471 Marketing Management

NOTE: Marketing majors are strongly encouraged to take BU 487 Internship.

            


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