Business
Administration Course Descriptions
BU 101 Survey of Economics (3)
Introduces students to the essentials of economics and how economics affects
households, businesses and government. Topics include concepts of supply
and demand, savings and investments, and the production, distribution
and
consumption of goods and services. Students gain a moral, ethical and
practical perspective in exploring the dynamics of economic change occurring
in world markets and its impact on populations and governments. This course
does not apply for any Business Department majors’ credits.
BU 105 Contemporary Business
(3)
Surveys the various fields of business. The student will be introduced
to the different forms of business ownership, managerial skills, accounting,
financial analysis, computer terminology, money and banking, business
law and international trade. This course does not apply for any Business
Department majors’ credits.
BU 110 Business Communications
(3)
Emphasizes models of management-oriented modern business communications:
letters, reports, memoranda, resumes. Develops oral communication skills:
interviews, presentations, listening techniques. Includes orientation
to computer lab and relevant presentation, writing and report generating
technologies.
BU 205 Principles of Economics
I (3)
This course introduces students to fundamentals of microeconomic theory.
It deals with the behavior of individual economic units that are small
in relation to the national economy as a whole. The course explains how
these units— consumers, workers, investors, owners of land, business
firms—make their decisions, how they interact to form larger units,
called markets and industries. A thorough survey of market failure and
government failure will also be covered.
BU 208 Introduction to International
Business (3)
Analyzes the economic, cultural, political, and legal context in which
International Business networks are developed, with a review of the major
factors linked to the development of International Business.
BU 210 Principles of Economics
II (3)
This course introduces students to fundamentals of macroeconomic theory.
It deals with aggregate economic quantities, such as the level and growth
rate of national output, interest rates, unemployment, and inflation.
The course explains how the aggregate markets for goods and services,
for labor, for corporate stocks and bonds are formed, what is the trade-off
between inflation and unemployment, and how the government develops and
implements its monetary and fiscal policies. Prerequisite: BU 205.
BU 211 Accounting I (3)
Gives a basic understanding of accounting theory, practices and procedures
through the accounting cycle; transaction analysis and recording in journals
and ledgers.
BU 212 Accounting II (3)
Includes asset valuation, measuring and reporting of the equities of creditors
and owners, partnership and corporation forms, income taxes and financial
analysis. Prerequisite: BU 211.
BU 221 Marketing (3)
Explains marketing’s role in the marketplace and in the organization,
target market analysis, the marketing mix, international marketing, and
social criticisms of marketing.
BU 245 Decision Analysis (3)
The course introduces students to the essentials of rational decision
making under uncertainty. Topics include thinking about the decision problem
in its entirety; making trade-offs when one cannot achieve all objectives
at once; accounting for one’s appetite for risk; coordination of
current and future decisions; and proper structuring of decision processes.
BU 305 Introduction to Statistics
(3)
Studies the collection, classification, presentation, and analysis of
statistical data. Prerequisite: MA 112 and CS 219 or equivalents.
BU 320 Legal Aspects of International
Business (3)
Covers the law of international trade from a managerial perspective. Includes
the study of the legal environment of international business, international
commercial transactions, foreign labor relations, anti-trust, dispute
resolution and specific trade agreement treaties and federal trade law.
Prerequisite: BU 208.
BU 321 Intermediate Accounting
I (3)
Includes financial reporting, present value analysis, cash and short-term
investments, receivable and inventories (cost and cost flow assumptions
and special valuation methods). Emphasis on applying accounting principles
to more complex accounting topics. Prerequisite: BU 212.
BU 322 Intermediate Accounting
II (3)
Studies long-term plant assets, current liabilities and contingencies,
long-term debt and investments, corporations and accounting for leases.
Includes an analysis of current topics in accounting. Reviews C.P.A. questions
as they relate to the above topics of study. Prerequisite: BU 321.
BU 323 Cost Accounting (3)
Introduces the basic concepts of material, labor and overhead. Develops
these concepts under job order, process and standard cost accounting systems.
Prerequisite: BU 212.
BU 325 Auditing (3)
Presents standards and procedures employed by accountants in the examination
of financial statements. Discusses the auditor ’s reports, planning
the audit, specific procedures applied to assets, liabilities, revenues
and expenses. Prerequisite: BU 322.
BU 327 International Marketing
(3)
Examines the development of marketing strategy by the multinational firm
in foreign countries. Marketing strategy is developed while addressing
the business environmental elements of economics, politics, law, society,
culture, competitions and scarce resources. Prerequisite: BU 208 or BU
221.
BU 330 Principles of Management
(3)
Focuses on the basic management skills of planning, organizing, leading
and controlling, with additional emphasis on ethics and social responsibility
and management skills for the future.
BU 332 Federal Income Taxes (3)
Introduces the fundamentals of income tax laws and procedures affecting
individuals, partnerships, corporations, estates and trust. Prerequisite:
BU 212.
BU 337 Principles of Finance
(3)
Introduces the techniques employed by firms in raising and allocating
funds. Describes analytical tools used by financial managers. Prerequisite:
BU 212.
BU 338 Investment Management
(3)
Studies in further detail the securities markets, valuation of stocks
and bonds, investment management, and security price movement. Prerequisite:
BU 337.
BU 341 Travel Experience: International
Trade Issues (3)
This course will cover specific geographic locations and their relation
to the global marketplace both financial and for the movement of goods
and services across international boundaries. This course will deal with
major trade, finance, economic and political issues as they effect trade,
monetary policy, interest rates and exchange rates. Prerequisites: BU
208 and permission of the Department Chair.
BU 343 Creativity, Innovation
and the Competitive Edge (3)
Students will learn how to think creatively, individually and in teams,
and apply creative problem solving to day-to-day managerial challenges
that lead to innovation and continuous improvement. How to mobilize this
resource in a company in a way that leads to sustained competitive advantage
and superior profits will be the focus.
BU 346 International Trade and
Development (3)
this course studies the theory of international trade, providing a fundamental
underpinning to an understanding of the benefits of conducting business
internationally. Topics covered include: comparative advantage, international
trade agreements and institutions, regional economic integration –
with particular emphasis on the European Union (EU). The course also deals
with the concept of economic development on a global scale. The course
will pay particular attention to the role of trade and foreign direct
investment in the economic expansion of under-developed countries. Prerequisite:
BU 208.
BU 347 Public Relations (3)
Surveys the entire field of public relations: objectives, strategy, communication
techniques, media selection, message content, implementation, budget,
follow-up and evaluation. Prerequisite: BU 221.
BU 350 Business Law I (3)
Examines the legal environment of business including legal liability and
ethical issues in the context of the business and economic environments
and e-commerce applications. Overview of our legal system and the legal
rights, duties and obligations of the individual. Emphasis is placed on
criminal, torts/ negligence/product liability and contract law.
BU 355 Business Law II (3)
Studies in detail the Uniform Commercial Code including: sales, warranties,
commercial paper, secured transactions and banking. Also emphasized are
product liability, the regulation of businesses, anti-trust, business
associations, and accountants legal liability. Prerequisite: BU 350.
BU 360 Advertising (3)
Discusses the business, social and economic aspects of advertising; budgets,
media selection, advertising and society, the future of advertising, ethics,
and international advertising. Prerequisite: BU 221.
BU 370 Organizational Behavior
(3)
Explores designing organizational structures, inter-group conflict, motivation,
leadership, group processes, organizational change and personnel selection.
Prerequisite: BU 330.
BU 375 International Business
Management (3)
Presents a framework for the analysis of international business problems.
The course defines the nature of international, multi-national and trans-national
company, examines the evolution of these types of enterprises, and develops
a model of a multi-national firm in a dynamic, global setting. It provides
a bridge among the disciplines of Economics, Sociology, Political Science
and International Business. Prerequisite: BU 208.
BU 416 Selling and Sales Management
(3)
Provides an understanding of the steps in the selling process and a practicum
of an actual sales presentation. Examines functions of executives in charge
of the marketing and sales activities and the motivation of sales force
personnel toward achievement of objectives. Analysis of the selection,
supervision and training of sales force personnel, methods used by companies
to gain share of the market, and interaction of the sales department with
other departments within the enterprise. Prerequisite: BU 221.
BU 417 International Finance
(3)
Surveys the international marketplace; foreign exchange market; balance
of payments; exchange systems; adjustment in the balance of payments and
economic stability; flexible versus fixed exchange rates; purchasing power
party; the Bretton Woods System; and the present international monetary
system. Prerequisites: BU 208 and BU 337.
BU 420 Kapusinski Ethical Business
Strategy (3)
Applies analytical techniques and managerial concepts to operations of
large-scale business. Within that context, it will highlight ethical business
practices and ethical sensitivity in the decision-making process. Prerequisite:
Senior status with at least 105 credits and BU 337.
BU 425 Consumer Research and
Product Innovation (3)
Provides an understanding of consumer behavior, consumer research processes
and methodologies, new product development process and innovation techniques
that are integrated with successful marketing strategies. Prerequisite:
BU 221.
BU 430 Advanced Accounting (3)
Provides an in-depth study of accounting principles for partnerships,
business combinations, and consolidated financial statements. Discusses
up-to-date thinking on controversial topics presently facing the accounting
profession. Prerequisite: BU 322.
BU 431 Financial Markets (3)
Debt and equity markets, primary and secondary markets, exchanges and
over-the-counter markets, money and capital markets. Financial intermediaries
to securities markets. Internalization and regulation of financial markets.
Prerequisite: BU 337.
BU 440 Money and Banking (3)
This course applies basic economic principles to explain the nature and
functioning of financial markets and institutions, the role of money,
functions of the Federal Reserve System, as well as goals and targets
of monetary policy. Students are introduced to a thorough survey of risk
management (forward contracts, financial futures, options, and swaps).
Prerequisites: BU 210 and BU 337.
BU 452 Intermediate Microeconomics
(3)
This course builds on BU 205 Principles of Economics I, BU 210 Principles
of Economics II, and BU 245 Decision Analysis. It equips students with
techniques of expected utility maximization and game-theoretic analysis.
Students study applications of these techniques to understanding such
real-life market failures as externalities, moral hazard, and adverse
selection. The course explains microeconomic foundations of New Economy
and how they differ from microeconomic foundations of Old Economy. By
learning basic differences between mechanisms of competition in New and
Old Economies, students will be better prepared to meet challenges of
their professional careers. Prerequisites: BU 205, BU 210, and BU 245.
BU 455 Financial Economics (3)
This course equips students with a thorough understanding of the interplay
between basic concepts of Economics and Finance. Step by step students
learn how the theory of efficiently functioning competitive markets for
goods and services (Economics) lay the ground for the theory of informationally
efficient capital markets, how concepts of opportunity cost and risk aversion
(Economics) lay the ground for the concept of risk premium in return on
risky assets, and so on. The course explains how modern financial diversification
of assets reduces the systematic risk. The course reviews Option Pricing,
Debt and Deposit Contracts, and Venture (Entrepreneurial) Capital. Prerequisites:
BU 337, BU 338, BU 431, BU 440, BU 452, or permission by the instructor.
BU 460 Entrepreneurship and Small
Business Management (3)
This course examines the nature of entrepreneurship as a process, the
entrepreneurial mindset and entrepreneurial environments. The nature of
emergent businesses and how they get started is considered. Students evaluate
the nature of rapidly growing companies, including preparation requirements
and strategies to grow a small business. Small business marketing and
process management techniques are addressed. Students discuss and practice
entrepreneurial skills. A term project is required: a business plan for
launching and operating a start-up business. Prerequisites: BU 212, BU
330 and CS 219.
BU 470 Human Resource Management
(3)
Focuses on organizational structure, employment policies and selecting,
performance appraisal, training and development, motivation, morale, discipline
and grievance handling, financial compensation, health and safety and
ethics in personnel. Prerequisite: BU 330.
BU 471 Marketing Management (3)
Examines marketing strategies in light of uncontrollable environmental
factors such as cultural, economic, competitive and governmental influences
and how these interact with controllable variables such as product, distribution,
pricing and promotion. Emphasis is given to the elements of a marketing
plan and marketing decision making using the case method approach. For
Marketing majors only. Prerequisites: BU 221, BU 337, BU 347, BU 360,
BU 416 and BU 425.
BU 479 Cooperative Education
(3)
Provides for the integration of classroom study with a specific, planned
period of supervised learning through paid work experience related to
a student’s career goals.
BU 489 Field Internship (3)
Offers qualified students the opportunity to do off-campus field work
by individual arrangement.
BU 491 Travel Experience International
Business (3)
Offers qualified students the opportunity to travel to international destinations.
Locations will include a business enriching experience along with a supportive
academic assignment.
BU 499 Independent Study (3)
Offers qualified students the opportunity to pursue independent study
in selected areas under the guidance of individual teachers. By permission.
CS 115 Introduction to Computer-Based
Systems (3)
Introduces the concepts of computer technology through an understanding
of computer functioning, capabilities, and terminology. Considers the
impact of computers on society and their diverse applications. Includes
laboratory work involving Windows, spreadsheets, presentation and database
management, and an introduction to the Internet.
CS 195 Computer Programming I
(3)
Introduces problem solving and algorithm development using a high-level
programming language. Topics include program design, coding, testing,
debugging and documentation, and procedural and data abstraction. Prerequisite:
CS 115 or waiver.
CS 196 Computer Programming II
(3)
Continues the development of a disciplined approach to problem solving
and algorithm development using a high-level programming language. Topics
include arrays, records, classes and pointers. Sorting and searching algorithms
are introduced. Prerequisite: CS 195.
CS 219 Business Spreadsheet Applications
(3)
Introduces the concepts of spreadsheet modeling used for decision-making
and business management. Professionally styled worksheets are developed
using the latest spreadsheet features of formatting, graphing, list processing,
multi-variables, solving complex business problems and macro development.
Prerequisite: 115 or waiver.
CS 225 Operating Systems (3)
This course provides a theoretical introduction and a hands-on experiential
learning of today’s operating systems used in personal computers
and servers. The course explores Windows, Unix and Linux and tools used
by administrators and users in managing these systems. Included is instruction
for configuring, implementing and managing network and internet resources
and services. Prerequisite: CS 115 or waiver, CS 196.
CS 230 Emerging Technologies
– Web Page Design (3)
Focuses on evolving trends in global communication. Concentrates on developing
web pages using formatted text, tables, image maps, graphics and frames
in basic HTML, and Active Server Pages are introduced. Individual web
design projects are developed. Prerequisite: CS 115 or waiver.
CS 238 E-Commerce (3)
This course provides instruction for the development of advanced web sites
using HTML and XML languages, and Microsoft .Net environments. Students
will interface with common databases and develop web sites to obtain,
store, and process data related to business and marketing objectives.
Prerequisite: CS 230.
CS 240 Windows Programming (3)
This course provides an introduction to the development of GUI software
applications that run under MS Windows. Using Visual Basic.NET, students
will learn to design, code, enter, debug and run structured event-driven
computer programs with graphical user interfaces. Course concepts include
objects, properties, methods, events, forms, menus, loops, control structures,
arrays, functions and procedures. Prerequisite: CS 115 or waiver.
CS 260 Data Management Systems
(3)
This course acquaints the student with the logical and physical development
of object orientated relational database models. Topics include client/server
techniques, distributed databases and data warehousing. A lab experience
illustrates the creation, maintenance and reporting of business databases
using Oracle SQL. Prerequisite: CS 219.
CS 315 Elements of Systems Analysis
(4)
This course presents an overview of the systems development life cycle.
Emphasis is placed on current systems analysis, computer aided software
engineering tools, process and data flows, table relationships, I/O design,
program specifications, and systems implementation. Prerequisite: CS 260.
CS 320 Networking and Communications
(3)
Concentrates on the theory, design and implementation of modern day networking
systems. Topics include networking hardware, topologies, protocols, complex
networks and using internet resources. A lab is provided where the student
can install system hardware and software, and administer and support network
operations. Prerequisite: CS 196, CS 225.
CS 327 Internet and Enterprise
Security (3)
This course explains the concepts and techniques related to application,
network, and operating system security, and methods for testing security.
Both Microsoft Windows and UNIX are covered, providing a broad range of
information essential for the Web professional. Prerequisite: CS 320.
CS 334 Computer Forensics I (3)
The growth of the Internet and wide use of computers has increased the
need for computer investigations. This course examines methods for conducting
computer investigations in the investigators laboratory. Current forensic
tools are examined and applied to the control of digital evidence on various
operating systems. Prerequisite: CS 225.
CS 344 Computer Forensics II
(3)
This course discusses the acquisition and analysis of data as well as
image recovery tools, data compression and the restoring of graphical
objects. Included are network forensic tools and the examination of e-mail
crimes and violations. Prerequisite: CS 334.
CS 348 Data Security and Disaster
Recovery (3)
This course examines real-world applications of database security and
auditing models. These concepts are integrated with planning, organizing
and implementing disaster recovery procedures as applied to business data
systems. Prerequisite: CS 260.
CS 350 Programming for Statistical
Analysis (3)
This course provides instruction for using computers to perform statistical
and forecasting analyses using personal computers and typical business
LAN’s. Applications as EXCEL, SAS/SPSS will be used to analyze business
and economic data. Prerequisite: MA 140, CS 219.
CS 355 Web Applications using
ASP.NET (3)
The focus of this course will be on developing Web applications that deliver
dynamic content to a Web site by providing for interactivity through server
side programming. Data-driven Web applications will be developed using
Visual Basic.Net, ASP.NET, and ADO.Net. Students will explore the architecture
behind .NET, develop multi-tier applications with classes and connect
to back-end databases. Prerequisite: CS 230, CS 240.
CS 440 Operations Research and
Production Management (3)
An introduction to the quantitative methods for production management.
Topics Include probability concepts, decision making under uncertainty,
inventory models, queuing theory, operational processes, process design,
facilities layout, forecasting, production and quality
control. Prerequisite: CS 219.
CS 479 Cooperative Education
(3)
Provides for the integration of classroom study with a specific, planned
period of supervised learning through paid work experience related to
the student’s career goals. Prerequisite: Departmental approval.
CS 489 Internship (3)
Provides for the integration of classroom study with a specific, planned
period of supervised learning through paid work experience related to
the student’s career goals. Prerequisite: Departmental approval.
CS 499 Independent Study
Offers qualified students the opportunity to pursue independent, in-depth
research in selected areas under the guidance of a member of the faculty.
Limited to junior and senior Computer Information Systems majors. Prerequisite:
Departmental approval.