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Division of Business Administration

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• Business Division Main Page
• B.S. in Marketing
• B.S. in Management
• B.S. in Accounting
• B.S. in International Business
• B.S. in Financial Economics
• B.S. in Business Administration
• B.S. in Computer Information Systems
• Minors for Business Majors
• Minors for Non-Business Majors
• Minor in Computer Information Systems
• Certificate in Computer Forensics
• Certificate in Networking and Security
• Five Year Combined B.S./M.B.A.
• Outcomes Assessment
• Course Offerings
• Organizational Excellence
  
  

Caldwell College is accredited by the Accreditation Council for Business Schools & Programs to offer the BS degree in Marketing

Requirements for a B.S. Degree in Marketing

Degree: Bachelor of Science
Liberal Arts and Sciences Core . . . . . . . . . .60 credits
Major in Marketing . . . . . . . . . . . . . . . . . . . . . .57 credits
Open Electives . . . . . . . . . . . . . . . . . . . . . . . . . . .3 credits
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .120 credits

Students who major in Marketing must complete:

BU 110 Business Communications
BU 205 Principles of Economics I
BU 208 Introduction to International Business
BU 210 Principles of Economics II
BU 211 Accounting I
BU 212 Accounting II
CS 219 Business Spreadsheet Applications
BU 221 Marketing
BU 305 Introduction to Statistics, or MA 207 Applications of Statistics I
BU 330 Management
BU 337 Finance
BU 347 Public Relations
BU 350 Business Law I
BU 360 Advertising
BU 416 Selling and Sales Management
BU 420 Ethical Business Strategy
BU 425 Consumer Research and Product Innovation
BU 471 Marketing Management

Marketing majors can select one (1) of the following options to fulfill the remaining three (3) credits: BU 479 Co-op, BU 489 Internship, BU 491 Travel Experience, BU 327 International Marketing, BU 343 Creativity, Innovation and the Competitive Edge.

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